Breakfast Series Event - Amy Lanigan

On May 8, 2012, the DFW Private Equity Forum hosted their most recent breakfast series event at the Park City Club in Dallas from 7:30 – 9:00 a.m. We were honored to present Amy Lanigan of Fluid who shared her unique perspective on why social media matters to private equity investors. Amy walked the group through her presentation on Social Media: five trends and what they mean to your portfolio companies.The rapid emergence of social networks has trained customers to depend on online peer input for important purchasing decisions.  Fluid excels at digital commerce innovation via agency services and product solutions. Over the last ten years, Fluid has become the trusted partner that leading companies rely on to move their online presence forward.  Fluid's clients include The North Face, Bare Escentuals, Chef's Catalog, Timberland and Reebok, among many other high profile companies.Amy leads strategy and social media on behalf of Fluid's clients.  Her work results in insights that drive big ideas with measurable results for their clients. Amy was most recently at AKQA. During her career, Amy has been the strategic lead on clients such as: Target, Gap, Sears, Charles Schwab, Wells Fargo, Method and Health Partners.  Amy holds a B.A. and M.A. from Stanford University.